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Shape what AI says about your brand, in the open.

Lumenario shows PR teams how AI describes the brand and where that story comes from. Then it places approved, disclosed contributions in the communities AI listens to.

How AI describes you
Slow customer supportNegative
Clean ingredientsPositive
Price against competitorsMixed
Suggested reply on a forum thread

“I work on the support team here. Response times changed this year; here’s the current policy and where to find it.”

Approve Request changes
Illustrative example

AI remembers the story you’d rather move past.

01

AI answers repeat old coverage, complaints and forum threads long after they’re resolved.

02

You can’t watch every forum and Q&A site that AI draws on.

03

Anything that looks like astroturfing could become the next story.

The reputation risks AI keeps alive

News cycles move on. AI answers don’t. Reddit is the most-cited domain across ChatGPT, Gemini, Perplexity and Google’s AI answers. So a community thread can outweigh your newsroom.

Crises that outlive the fix

A recall, outage or controversy stays in answers long after it was resolved.

Legal and leadership stories

Old lawsuits, layoffs or executive news get repeated without the outcome.

Outdated or misattributed statements

AI quotes a statement you’ve since corrected, or credits someone else’s words to you.

Review and forum pile-ons

A burst of negative posts becomes the default answer to “Is this company trustworthy?”

What you see for each risk

  • The exact claim AI repeats, and in which answers
  • The sources it comes from
  • How often it appears across your tracked questions
  • An approved response, ready for your site and the communities AI reads
  • How tone changes after you respond
See how we handle reputation →

Source: Peec AI, 30 million citations across US AI answers, March 2026

See the narrative, then change it honestly.

1

Shows the narrative

Sentiment & Share of Voice tracks tone, recurring concerns and how you compare with competitors.

2

Finds where it comes from

AI Visibility shows the sources behind each answer, so you can see where a wrong or outdated claim starts.

3

Gives you an approved answer to every concern

Verified Content publishes those answers on your own site, each claim linked to its source.

4

Puts your voice where AI listens

Trust Syndication works across four channels: social mentions, forums such as Reddit and Quora, niche communities and publications, and targeted PR.

Our guardrails
No fake accounts No mass posting No vote manipulation No fabricated reviews No undisclosed endorsements

What you control

  • Every contribution: approve, request changes or reject
  • The account it posts from, with your affiliation disclosed
  • Which channels and conversations are in scope
  • A full record of what was posted and what changed

How every contribution gets approved

  1. 1DiscoverRelevant conversations, ranked by buyer relevance and recency
  2. 2GroundEach draft built only from your approved facts and sources
  3. 3ReviewYour team approves, asks for changes or rejects
  4. 4PublishPosted from your account, with your affiliation disclosed
See Trust Syndication →

Questions PR teams ask

Can you remove negative coverage?

No. We add accurate, approved information; we don’t remove or bury content.

Will people know it’s us?

Yes. Every post comes from your account and discloses your affiliation.

Does this replace our PR agency?

It covers the AI side: what AI repeats and the communities it reads. It works alongside your agency.

How do we measure it?

Tone and recommendation share in AI answers, plus engagement on each post, against your starting point.

Find out what story AI tells about you today.

Book a reputation review →