See how AI talks about you, and how often.
Sentiment & Share of Voice tracks the tone of AI answers about your brand, the concerns that keep coming up, and your share of the conversation against the competitors you choose.
Being mentioned isn’t the same as being liked.
Two brands can appear in the same number of answers and leave buyers with very different impressions. This module shows both how often AI talks about you and how it sounds when it does.
Share of voice
Your share of brand mentions in AI answers, compared with the competitors you choose.
Recommendation share
Your share of the answers where AI picks a brand, within the same comparison set.
Tone
Each answer that mentions you is labelled positive, neutral or negative, with the wording behind the label.
Recurring concerns
The worries that keep coming up, such as price, support or safety, and how often each appears.
Sources
The forums, reviews and articles behind each concern, so you know where the story starts.
Change over time
Every measure is tracked against a baseline you set, so you can show what moved and when.
How it works
Locks the comparison
Your questions, AI systems, markets and competitors are fixed before reporting starts, so trends stay comparable.
Reads every answer
Each answer is checked for who is mentioned, who is recommended and the tone used about each brand.
Groups the concerns
Similar worries are grouped into themes, with example answers for each one.
Traces the sources
Each theme links to the threads, reviews and articles that feed it.
From a concern to a change in tone
Each concern this module finds can go straight into a response your team approves.
Answer it on your site
A clear, approved page on the concern, written from your evidence.
Verified ContentJoin the conversation
Replies drafted from approved facts, posted from your account with disclosure.
Trust SyndicationKeep your facts straight
One approved record of what you can say, used on every page.
Brand Knowledge HubNo fake accounts, fabricated reviews or undisclosed posts. We add accurate information; we don’t remove or bury content.
Teams that use it
Problems it helps solve
Questions about Sentiment & Share of Voice
How is share of voice different from recommendation share?
Share of voice counts every answer that mentions a brand. Recommendation share counts only the answers where AI picks one.
Which competitors do you track?
The ones you choose. The set is locked before reporting starts, so changes over time are real, not a shift in who’s being compared.
Can you remove negative answers?
No. We show where they come from, so you can respond with accurate, approved information.
How does it relate to AI Visibility?
AI Visibility shows whether AI finds and recommends you. Sentiment & Share of Voice shows how it describes you, and how that compares with competitors.